Perfect Grip - Grip it and forget about it.

European PGA -New product Finalist - Called a "must have"

New Zealand Golf Magazine April 2007

by Garry Ahern

Kiwi Innovators on a Winner and it’s No Gimmick

Golfers and golf equipment companies have invented a million and one gimmicks down the years in the search for the key improvement. But while I’m ever keen to improve, I’ve never been into gimmicks.

There’s no point, for example, having a GPS system in your golf cart until you don’t know how far you hit your 7-iron.

I rarely change clubs – regrettably, not even grips! My current Nicklaus Bears which have just had their 10 th birthday replaced the McGregor Tourneys I’d used for 22 years, but were forcibly retired by my need to catch up to the field who were clearly benefiting from the great explosion in technology. I do change the driver and putter occasionally.

Golf is not above perfection, it’s a game about mistakes, damage control, and most of all consistency, the most elusive of golfing goals. That’s why the pros rate top-10 finishes so highly. If they’re up there often enough, victory is inevitable, and a shining example of that is the popular West Australian Nick O’Hern who made the world’s top-30 without winning a tournament! He broke through only late last year by winning the Australian PGA championship at Coolum, and ha since beaten Tiger Woods at the Accenture World Matchplay Championship.

Subsequently, I am hooked on a new Kiwi enterprise called the “Pro-play Fitting System” because it’s all about consistency, which is the name of the game, amateur and professional alike. It’s a clever, simple glove and grip system designed to ensure the same grip on the club for every shot, the grip being probably the single most important fundamental in the game.

It’s a classic story of Kiwi innovation involving the Queenstown club professional Allan McKay, the former Australian club pro Neil McCree, and Mike Oliver, the owner of Powerbilt. McKay credits McCree with a stroke of genius for coming up with the basic concept over a beer at a golf show on the Gold Coast in July 2005. Through the companies office online they punched in “pro-grip” which was available in New Zealand, but not internationally, and a company was born. For international purposes, the company was named “ProPlay”.

Following McGree’s concept, McKay, using his engineering background, designed this model, drawing a line on the glove at the bottom of the palm of the hand, married to a line on the grip, and a thumb pad similarly married to one infused into the grip. He tested it on players, then presented the idea to Mike Oliver, who, through Powerbilt, has the necessary international commercial contacts.

McKay initially checked the legality of the system through the R & A who approved the basic concept, but their first approach to the United States Golf Association during last year’s US Open at Winged Foot seemed to have brought the enterprise to a shuddering halt. “It’s so easy it can’t be legal!” Then, by chance, the group was referred to Carter Rich, the USGA’s equipment rules expert, who declared that the unique design didn’t in any way infringe the rules, wished them luck, and the concept was submitted to theUSGA for $US20 and officially approved. (And why not if the belly putter is legal!).

In all the company has designed 16 different models, covering all bases – three sizes for ladies and juniors, five for men, both right and left-handed, and the grips and gloves are similar to standard prices. Packs of a dozen grips and one glove are also available and sales in only three months are encouraging.

This is no gimmick. As that USGA official said “It’s too easy”. All I need to remember now is to practice, because they haven’t yet come up with the aid that improves our game anywhere near as much as regular time on the range!

The New Zealand Golfer Gazette December 2006

Pro Play Fitting System

As golfers, we are constantly subjected to advertisements for products that are guaranteed to reduce your handicap by up to any number of shots, and after you have signed up or paid up, you discover they are simply variations on an old theme.

Every once in a while, you come across one that not only has merit, but its real appeal is really determined by its simplicity, and you wonder how it is that no one, particularly yourself, had not thought of it before. The Pro Play Fitting System is one of those products.

Consistency is the key to good golf, and the only way to achieve that is by continued practice, to the point where each component of the swing becomes second nature. In the Pro Play Fitting System, a means of achieving a consistently perfect grip has been established simply by matching both the gloved hand and the bottom hand to the grip, by means of identifying markings. An angled line across the palm of the glove indicates the positioning of the grip in the glove, combined with matching color coded spots on the thumb of the glove and the grip itself, determining the placement of the thumb on the grip. An inverted “v” further down the grip gives the correct positioning of the “v” created by the thumb and forefinger of the bottom hand, and ensures a perfect grip every time. Obviously, not all players have the same size hands, and this too has been accommodated, with a number of color coded glove sizes, corresponding to their respective color coded grips.

What is even more exciting is that the product is another fine example of Kiwi ingenuity, having been developed from an idea from Neil McCree and Alan McKay, the professionals at Queenstown Golf Club. They in turn discussed it with Christchurch-based Mike Oliver, who holds the New Zealand franchise/distributorship for Power Bilt, who immediately saw the product’s potential and became involved in its development.

Interestingly enough, the product has earned the support of Tiger Woods’ caddie, Steve Williams, who advised that it was not uncommon for a number of the world’s best golfers to check their grip as part of the pre-shot routine. Williams also commented that it was the best game improvement product he had seen. The simplicity of the product makes it as invaluable to the learner as it does to the seasoned golfer, making it an ideal teaching aid.

To make use of the system, your clubs will need to be regripped and in keeping with the rest of the product development, a simple clip on system ensures that the grip has been aligned correctly.

The New Zealand release in December will be a world first, followed by Australia in January with an introduction to the American market via the golf expo in Florida.

There is little doubt that its anticipated impact on the golfing world will be realized for two very good reasons.

It is simple and it works.

Golf Australia April 2007

FIT FOR IMPROVEMENT

The revolutionary new ProPlay system will give you the competitive edge you’ve been looking for. Combining ProGrip and ProGlove technology, your game will never be the same again.

All top golf professionlsl agree the grip is one of the single most important parts of the game. If you could play with a consistent grip, swing after sing, your game would be more enjoyable and more skilled. How can you achieve this?

By combining color coded and individually sized grip and glove combinations, the tools you use for your game are suddenly customized to suit you. With specific male and female combinations, the right size is waiting for you.

Steve Williams, the world’s No. 1 caddy, sums it up beautifully. “The ProPlay fitting system is the best game improvement products I have ever seen.”

If you want to improve your game, use the ProPlay fitting system.

For Immediate Release: September 10, 2007

Contact:
David Giesel
ProPlay North America, LLC
928 Central Avenue
Roselle, IL 60172
Phone: 877/980-3105
Fax: 630/980-3124
email: david.giesel@proplayna.com

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Golf Grip Made Simple and Accurate!
Grip/Glove combo now Available in US & Canada

Roselle, IL (September 10, 2007) – ProPlay North America announces US & Canada distribution for the first product of its kind, the ProPlay Fitting System, a golf glove & grip system developed by PGA professionals in New Zealand to give you the perfect golf grip every time and which conforms to the rules of golf by the USGA.

Current customers claim it has immediately lowered their score. Steve Williams, the No. 1 caddy in the world, sums it up beautifully, “The ProPlay Fitting System is the best game improvementproduct I’ve ever seen.”

The ProPlay Fitting System consists of 2 components - the ProGrip and the ProGlove. What makes this product special? First the ProGrip is specifically designed to perfectly fit your glove size andboth the ProGlove and ProGrip have special markings which when matched up, provide the perfect grip every time. It’s that simple. Custom-sized gloves and grips are available - five for men, three for women and three for junior golfers.

Unlike other products, this is not a training aid—it is a playing aid. The ProPlay Fitting System can be used by anyone from casual play to tournament play. All top professional golfers agree that the grip is one of the single most important parts of the game. Now there’s a product that’s easy to use and eliminates the need for a golfer to be concerned about the proper hand placement on the club. Gone are the 21 or more days it takes to form the habit of grasping the club properly each time. Instead, there is a feeling of relief knowing you have one less thing to think about just before you pull your club back.

Start your swing with the perfect golf grip every time!

Visit www.proplayna.com to order or call 877/980-3105 to speak with a sales representative.

Get a Grip with the ProPlay Fitting System

AA Golf Product Review

By Jeff Ritter

At its most basic level, playing good golf comes down to three things: grip, alignment and swing. The ProPlay Fitting System—which hit the U.S.and Canada market this year—won’t aim you in the right direction, nor will it hit the shot for you. But it just might, if you follow its simple instructions, show you the way to a proper, neutral grip each and every time you hit a shot.

Initially launched in New Zealand last December, the ProPlay Fitting System comes to America as a set of 12 grips and one glove (Or, four grips and one glove for juniors.) To use the system, golfers must replace their existing grips with those from ProPlay—for some, particularly elite players, this might be too big a compromise. But for beginner-to-intermediate players, the Pro/Grips offer durability and “feel” that’s comparable to most other brands.

After the grips are installed (instructions are included) it’s time to slip on the Pro/Glove. Lines on the palm correspond to a line on the grip. Wrap your hands around the club so that the lines match up, then place your thumb on the spot stamped on the grip. For the right hand (on a right-handed golfer), the “V” between your thumb and index finger should match up to the inverted “V” marked on the grip. With that, you’ve gripped it; now all you have to do is rip it.

Gaining USGA approval of the product took some time. After all, the vast majority of golfers practice and play with the same set—it wouldn’t make much sense to have illegal grips installed. An official ruling from the USGA stating that the product did conform to the Rules of Golf arrived this summer, and with that, the ProPlay Fitting System is now legal for sanctioned play.

The USGA’s decision also removes the system from the vast list of golf gadgets and gimmicks, and places it into a much smaller class. “It’s not a training aid; it’s a playing aid,” says a grinning Floyd DelMuro, managing partner of Pro Play North America.

Now the ProPlay Fitting System is trickling into pro shops and retail stores around the country, and the product even boasts a celebrity spokesman: New Zealand’s own Steve Williams, caddie to Tiger Woods.

OUR REVIEW

At $110 for a set of 12 grips and a glove, the big question we had left to answer: Is it worth it?

The Pro/Grips feel similar to most other brands and showed virtually no attrition after our two-week trial—something that would be expected from other high-end grips. The Pro/Glove showed a little wear in the palm, but it was nothing one wouldn’t anticipate from big-name products like Footjoy or Callaway after a comparable amount of use.

Regarding functionality, an intermediate player who’s developed some bad habits over the years could get back in form quickly with the ProPlay Fitting System. One teaching pro took our outfitted 7-iron and immediately declared, “This is the perfect, neutral grip.”

Some players will need some time, and possibly even a swing lesson, to work out some of the kinks as the hips, arms and hands adjust to the new grip position. Players who aren’t serious about improving their games, or are unwilling to struggle through a couple of ugly practice sessions should pass on the ProPlay Fitting System. Also, our teaching pro suggested that the system may still require quite a bit of guidance for a novice golfer who has every fundamental in the book still to conquer.

But for players with handicaps ranging from 15 to, say, 30, who know the basics and maybe even have had some success along the way, finding a consistent, neutral grip could very well unlock the key to more reliable ball-striking—and lower scores. If your handicap falls within this range (For most of us, it does), and you’re willing to put some extra work into building a consistent swing, the ProPlay Fitting System would make an excellent addition to your bag.

FOR IMMEDIATE RELEASE:

CONTACT:
Donna J. DelMuro
ProPlay North America, LLC
928 Central Avenue
Roselle, IL 60172
630/980-3100 Office
877/980-3105 toll free
630/640-8916 Mobile

630/980-3124 Fax
email: donna.delmuro@proplayna.com

Get a Grip and Forget it

Roselle , IL ( October 8, 2007) – ProPlay North America has something for every golfer that cannot and should not be missed as an opportunity to really improve your golf game—The ProPlay Fitting System. Golf professionals and coaches all agree that a good golf game begins with the proper grip. So fix your grip and forget it. Keep your golfgrip perfect every time, and start playing better golf—not just at the driving range or practice facility but at the golf course. Retired Chicago Police Officer, Michael N. says “I used the ProPlay Fitting System all summer and I have lowered my handicap from 22 to 17 and the glove is still holding strong.”

The ProPlay Fitting System consists of 2 components - the ProGrip and the ProGlove. What makes this product unique? First the ProGrip dimensions are specifically designed to perfectly fit your glove size (grip dimensions increase with hand size). Both the ProGlove and ProGrip have special markings which when matched up, give you the perfect golf grip, thereby eliminating some of the thought-processes going through your mind as you begin your swing. It’s that simple. Also, unlike other products that work to teach you the golf grip, this is not categorized as a training aid since it “Conforms to USGA Rules per decision 2007-450.”

Get a Grip and forget it – start your swing with the perfect grip every time

Visit www.proplayna.com to order or call toll free 877/980-3105 to speak with a sales representative.

FOR IMMEDIATE RELEASE:

CONTACT:
Donna J. DelMuro
ProPlay North America, LLC
928 Central Avenue
Roselle, IL 60172
630/980-3100 Office
877/980-3105 toll free
630/640-8916 Mobile

630/980-3124 Fax
email: donna.delmuro@proplayna.com

www.proplayna.com

ProPlay Fitting System is Finalist
in Golf Europe 2007 New Product Category

Roselle, IL (October 31, 2007) – ProPlay North America received great news from its European counterpart in Italy who showcased The ProPlay Fitting System at the 2007 Golf Europe trade exhibition in Munich, Germany this month. Golf Europe is one of the largest golf trade shows in the world-just behind the PGA Merchandise show held in Orlando, FL each year. The ProPlay Fitting System competed against 89 products submitted in the New Products showcase and was a finalist in the golf accessory category. This award is given for outstanding achievements in product development and design.

The ProPlay Fitting System is beginning its ride to the top of golf teaching professionals’ “must have” accessories with its simple and unique design that ensures the proper golf grip each and every time you swing. High handicap golfers learn how to grip the club properly with an easy-to-use glove & grip system that eliminates the need for a golfer to be concerned about proper hand placement on the club. Low-handicap golfers love the consistency provided with this system.

“Conforms to USGA Rules per decision 2007-450.”

Proper hand placement on the golf club has never been easier!

Visit www.proplayna.com to order or call toll free 877/980-3105 to speak with a sales representative.

For Immediate Release:

December 17, 2007

For more information contact:

Donna J. DelMuro 630/980-3100 Office email: donna.delmuro@proplayna.com

PROPLAY NORTH AMERICA, LLC Announces Participation and product launch of the ProPlay Fitting System at the 2008 PGA Merchandise Show

Roselle, IL – ProPlay North America, LLC announced today their participation and plans to showcase their new product, the ProPlay Fitting System, at the international golf industry's premier marke tplace, the 2008 PGA Merchandise Show , January 17-19, 2008 , at the Orange County Conv ention Center in Orlando, Florida.

ProPlay North America will be located in the Equipment section of the Show floor, in booth number 2663. ProPlay North America is the sole distributor in the US & Canada of the first product of its kind, the ProPlay Fitting System, a golf glove & grip system developed by PGA professionals in New Zealand, that combine individually-sized grips and gloves with matching indicator lines on both to ensure a perfect neutral grip every time you swing and conforms to the rules of golf by the USGA.

“It is easy to understand why this product has generated so much interest from the market, PGA and LPGA professionals alike. The product makes one of the most important mechanics of the golf swing – the grip- easy to learn and keeps it consistent with every swing. Consistency lowers handicaps and because it conforms to USGA rules makes this product even more appealing.” says Managing Director, Mike Oliver.

Since its inception in 1954, the PGA Merchandise Show has served the international golf community as an important forum for its leaders to establish the business climate for the upcoming season and conduct the business of the game. As the world’s most comprehensive golf trade show and convention, the 2008 PGA Merchandise Show will once again welcome more than 44,000 industry professionals, Jan. 17-19 in Orlando, Fla., to discover the newest golf merchandise, test the latest equipment and uncover the latest golf apparel trends. Additionally, the PGA Show features multiple programs to grow participation in golf worldwide, increase rounds played, enhance careers and drive profitable retail sell-through.

For more information regarding the 2008 PGA Merchandise Show or to register online, visit www.pgashow.com or call 1-800-840-5628.

For more information on ProPlay North America please call 630/980-3100 or visit www.proplayna.com

FOR IMMEDIATE RELEASE: 1/03/08

CONTACT:
Donna J. DelMuro
ProPlay North America, LLC
928 Central Avenue
Roselle, IL 60172
630/980-3100 Office
877/980-3105 toll free
630/640-8916 Mobile

630/980-3124 Fax
email: donna.delmuro@proplayna.com

www.proplayna.com

GolfTEC Collaborates with ProPlay North America

Roselle, IL – (January 3, 2008) GolfTEC, with over 100 Improvement Centers nationwide, has teamed up with ProPlay North America to bring the ProPlay Fitting System to its clients. Created to make a neutral grip easy and consistent, this golf glove/grip System complements GolfTEC’s proven approach to building full-swing competence and shot-making skills. According to Steve Atherton, GolfTEC’s VP of Golf Instruction and PGA Master Professional, “a proper grip is vital to effective swing mechanics, yet it is frequently undervalued, even among seasoned players.” The ProPlay Fitting System will be featured at GolfTEC locations beginning in early spring, 2008.

Start your swing with the perfect grip every time by using the ProPlay Fitting System.

Visit www.ProPlayNA.com to order or call toll free 877/980-3105 to speak with a sales representative. For more information about GolfTEC Improvement Centers, visit www.GolfTEC.com.

FOR IMMEDIATE RELEASE: 1/13/08

CONTACT:
Donna J. DelMuro
ProPlay North America, LLC
928 Central Avenue
Roselle, IL 60172
630/980-3100 Office
877/980-3105 toll free
630/640-8916 Mobile

630/980-3124 Fax
email: donna.delmuro@proplayna.com

www.proplayna.com

ProPlay North America
Participates in 2008 PGA Merchandise Show

Roselle, IL – (January 13, 2008) – ProPlay North America will be in Booth #2663 at the 2008 PGA Merchandise Show starting on Thursday, January 17 th and will hold a press conference in the PGA Media Center, Room 312A from 2:00 to 2:30 on Friday, January 18 th where they will announce distribution of The ProPlay Fitting System product in the US and Canada . Mike Oliver, Managing Director of ProPlay International, PGA Professional, and one of the product developers, will demonstrate how this System works and how it helps golfers of all levels to consistently and accurately attain the perfect, neutral golf grip swing after swing. The ProPlay Fitting System, with its unique features and benefits make it one of the easiest to use and most logical new products to come to the golf market in years and it conforms to USGA and R&A Rules. Media Contact is Donna Delmuro (603) 980-3100.

Please stop by and Visit us at Booth #2663.

Visit www.ProPlayNA.com to order or call toll free 877/980-3105 to speak with a sales representative.

FOR IMMEDIATE RELEASE
High resolution images available upon request

For additional information, contact :
Vanessa M. Price, Read The Greens, 714-544-6515
Tracy Nackel, Read The Greens, 760-420-1602

PROPLAY GLOVE AND GRIP FITTING SYSTEM RECEIVES ESTEEMED TOP GEAR OF THE YEAR AWARD

Roselle, IL – April 16, 2008 – ProPlay North America, the distributor for the ProPlay Glove and Grip Fitting System in both US and Canada, announced today that their innovative playing aid received its second award for technical merit.

The Top Gear of the Year Award is presented by www.ShapeYou.com, an innovative sports, health and fitness website. They assemble up to 18 judges from a variety of fields in the sports, health and fitness industry, including trainers, coaches, health and sporting goods store owners, health care practitioners and instructors. Professionals from each specific category judged in their particular field.

According to GearAwards™, “The judges understand how important the grip is to the overall game of golf and the ProPlay Glove and Grip Fitting System was chosen because of how easy it is to use.”

The ProPlay Glove and Grip Fitting System received the Top Gear Award in the Golf Trainers/Tools category.

"We want people to easily find the best of the best that's out there," a ShapeYou.com spokesperson said. "And if it has a GearAward™ seal on it, that just makes it simpler to find a great service or product - because we've done the footwork already."

PROPLAY GLOVE AND GRIP FITTING SYSTEM RECEIVES ESTEEMED TOP GEAR OF THE YEAR AWARD
2-2-2

The ProPlay Glove and Grip Fitting System consist of two components – glove and the grip. Both components feature instructional markings which work together to guide the hand and the grip. When the two components are perfectly paired the union creates the perfect grip.

According to ProPlay Executive Donna Del Muro, “We are honored to receive this notable award. We know that the judges test many great products and for ProPlay to come up a Top GearAward winner is thrilling.”

ProPlay fits seamlessly. The grip dimensions are specifically designed to match your glove size. Five custom grip and glove offerings are available for men, three for women and three for juniors.

What distinguishes the ProPlay Glove and Grip Fitting System from other training aids is that it is considered a playing aid that can be used on the driving range and on the golf course as it conforms to USGA Rules per decision 2007-450.

The ProPlay Glove and Grip Fitting System was developed by seasoned golf professionals Neil McCree and Alan McKay from Queenstown Club in New Zealand, the two boast over 65 combined years of coaching. The concept stemmed from their numerous discussions on teaching the fundamentals of the perfect grip. Nationwide golf distributor Mike Oliver joined the pair and was instrumental in developing samples and obtaining a USGA approval.

A savvy Oliver then procured an endorsement from Kiwi native Steve Williams, caddy to the greatest golfer in the modern era, Tiger Woods. He states, “This is the most revolutionary product to come onto the market in years.”

PROPLAY GLOVE AND GRIP FITTING SYSTEM RECEIVES ESTEEMED TOP GEAR OF THE YEAR AWARD
3-3-3

The ProPlay Glove and Grip Fitting System is now sold in nine countries throughout the world with four more countries in negotiations. ProPlay North America is located at 928 Central Avenue, Roselle, IL and can be reached at 630-980-3100 or on the web at www.proplayna.com.

For more information on the ProPlay Glove and Grip Fitting System please contact Tracy Nackel at 760-420-1602 / tnackel@cox.net or Vanessa Price at 714-544-6515 / readthegreens@aol.com.

Testimonials

ProPlay is without a doubt the best and most innovative product on the market today especially for juniors.The color association provides a easy and proven learning tool for consistency-grip color and glove.

It is impossible for me to believe that any PGA Professional who works with juniors will not want to use this product.

In my 41 years as a PGA Member, this is the best product I have used and will continue to use.

"Try it you'll love it"

PGA Master Professional
Member-PGA HALL OF FAME
Director-Golf Operations
Errol Estate Country Club
Orlando,Fl. *

We were given a set of grips and a glove at the 2007 PGA show for my daughter. She was 9 years old at the time. After putting on the grips, she was very precise from that moment on with her grip. Every time she hits a shot, she always checks her grip so carefully with the lines and the dots, and she never hurriedly takes a grip and hits the ball. She is very particular about it. As a matter of fact when she got a new set of clubs, she didnt want to play untill we located you and got her a new set of grips for her new

I think it is the BEST teaching aid for juniors and new players, due to the fact the grip is so very important and so easy to forget for beginners. Plus it eliminates the question, "Am I doing this right?"

I teach beginners and juniors here at Errol Estate and I plan on selling this to every new student I have in the future.

Melissa Roberge
Errol Estate Country Club

I heard about your company from my GolfTec instructor here in Georgia. Was

in for a lesson one day and your sales rep had stoppped by earlier and

dropped off some grips and gloves. I put the glove on and he showed me how

to use it and I was totally amazed by how much it helped my swing. My grip

has always been a source of problems with my swing and your system help me

straighten it. Decided to order a set of grips and a glove for my clubs so

I can ensure that I'm always holding the club correctly when I'm playing.

Very nice system you've designed.

Pete McCraw
Marietta, GA

News Customer Testimonials